Tag: designers

The Fast Fashion Free marketing campaign hopes to persuade consumers to change to rental subscriptions with the platform, lowering their environmental impression in terms of renewing their wardrobe. Trucks offload bales of textiles — referred to as Obroni Wawu, or “Dead White Man’s Clothes” — at the market, which is a seven-acre maze of over 5,000 stalls. The bales are purchased by market traders — who do not know forward of time what’s in them — for between 25 and 500 dollars every They then clean, tailor, and re-dye what they can of the clothing to give it new life. Many Americans donate their used clothing to charities when they are completed with it, beneath the idea that it goes to be reused. But with the growing amount of items being discarded, and the poorer high quality of quick fashion, much less and less could be resold, and millions of …

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